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Motorola
spot to show the purpose of the business and government division: "To help people work together."
Description
A couple of years before the attack on 9/11, I produced a spot that was the essence of what this sector did for the marketplace.
Marketing Communications Mgr./Writer-Producer: R. Michael Brown
MikeBrown@brownltd.com
- Project: Business and Government Brand Video
- Campaign Message: We help teammates work together, no matter where they are, no matter what information they need.
- Shown at sales presentations, customer briefing centers, employee town halls, Motorola Museum, and civic group and government meetings.
Results:
A standing ovation everywhere it played. Increased brand equity for the division.
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